Smart Solutions
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50000, Казахстан, Алмалинский район, Алматы, Панфилова 98, оф. 710
Телефон: +7 (727) 344-33-74
Почта: info@smarthr.kz

Brand-manager

Responsibilities:

  • Annual and quarterly marketing plans creation, alignment with Cluster management / Category and functional
  • Brand Health / Performance tracking: regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.), coordination of data suppliers, reports preparations for local management to highlight results vs. plan & revealed issues / opportunities; manage cooperation with Research providers for category / brand-specific studies.
  • Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of high-quality brands’ plans and achieve brands’ objectives.
  • Coordinate brand-related cooperation with Distributors: marketing payments; POSM orders, warehousing, allocation.
  • 3rd parties management (marketing and ad agencies, POSM suppliers): initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation.
  • Budget management: investment allocation in line with brands’ priorities / objectives; on-going control of planned / factual payments vs. plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.
  • Cooperate with Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands.
  • Support all marketing-related developments in packaging change & labeling
  • Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management.
  • Perform any other tasks upon agreement with direct and General management.

 Skills:

  • 3+ years experience in FMCG Brand Marketing / Strategy at an International company
  • Good knowledge of brand & portfolio management
  • Very good background in strategic thinking / developing plans.
  • Experience in brand launches at all stages from strategy to implementation.
  • Extensive experience in managing ad agencies and other marketing suppliers.
  • Proven analytical and presentation skills.
  • Fluency in English.