Brand-manager

• Категория: Информационные технологии
• Город: Kiev

Responsibilities:

• Annual and quarterly marketing plans creation, alignment with Cluster management / Category and functional
• Brand Health / Performance tracking: regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.), coordination of data suppliers, reports preparations for local management to highlight results vs. plan & revealed issues / opportunities; manage cooperation with Research providers for category / brand-specific studies.
• Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of high-quality brands’ plans and achieve brands’ objectives.
• Coordinate brand-related cooperation with Distributors: marketing payments; POSM orders, warehousing, allocation.
• 3rd parties management (marketing and ad agencies, POSM suppliers): initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation.
• Budget management: investment allocation in line with brands’ priorities / objectives; on-going control of planned / factual payments vs. plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.
• Cooperate with Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands.
• Support all marketing-related developments in packaging change & labeling
• Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management.
• Perform any other tasks upon agreement with direct and General management.

 Skills:

• 3+ years experience in FMCG Brand Marketing / Strategy at an International company
• Good knowledge of brand & portfolio management
• Very good background in strategic thinking / developing plans.
• Experience in brand launches at all stages from strategy to implementation.
• Extensive experience in managing ad agencies and other marketing suppliers.
• Proven analytical and presentation skills.
• Fluency in English.

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