Annual and quarterly marketing plans creation, alignment with Cluster management / Category and functional
Brand Health / Performance tracking: regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.), coordination of data suppliers, reports preparations for local management to highlight results vs. plan & revealed issues / opportunities; manage cooperation with Research providers for category / brand-specific studies.
Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of high-quality brands’ plans and achieve brands’ objectives.
3rd parties management (marketing and ad agencies, POSM suppliers): initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation.
Budget management: investment allocation in line with brands’ priorities / objectives; on-going control of planned / factual payments vs. plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.
Cooperate with Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands.
Support all marketing-related developments in packaging change & labeling
Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management.
Perform any other tasks upon agreement with direct and General management.
3+ years experience in FMCG Brand Marketing / Strategy at an International company
Good knowledge of brand & portfolio management
Very good background in strategic thinking / developing plans.
Experience in brand launches at all stages from strategy to implementation.
Extensive experience in managing ad agencies and other marketing suppliers.