Digital Marketing Expert

  • Responsible for the Online and Offline Marketing performance of Product portfolio in Kazakhstan;
  • Plan, monitor and execute marketing strategies across all channels including affiliate, SEA, SEO, Display, Social media, PR, Offline, Partnerships and branding;
  • Implement/be an expert/lead a team of experts in SEA/Display, Affiliate and SEO/Social Media/PR/Content to excel in their fields and to achieve their predefined targets;
  • Support in developing local strategies and adhering to overall Twino vision and strategy, while  achieving and exceeding your targets in sales/issuing within assigned budget restrictions;
  • Source, negotiate and implement local strategic B2B partnerships;
  • Analyze customer acquisition funnels and general marketing performance metric enable to consistently optimize and outperform targets and goals;.
  • Provide relevant feedback in terms of product/reporting and other areas of the business to support country performance;
  • Conduct competitive analysis on key segments to define and optimize the market strategy for reaching and engaging customers;
  • Share best practices with peers in our other active markets to build knowledge and continuously develop a stronger position for the company in your local, as well as other markets;
  • Manage a substantial marketing budget across all marketing channels;
  • Collaborate with various internal stakeholders including BD, Product, IT, Finance, Operations to ensure efficient communication channels are maintained and that performance is consistently improved;