What Motivates Blue-Collar Workers: Key Insights from the Smart Solutions & OLX Business Breakfast

On June 11, Smart Solutions — the largest HR provider in Central Asia — together with job platform OLX, hosted a business breakfast focused on “Motivating Blue-Collar Workers: Myths and Reality.”

The event was held as part of the Smart Solutions Club, a professional community for HR and business leaders dedicated to discussing key trends, sharing insights, and building partnerships.

The event gathered over 50 representatives from leading local and international companies, including Efes, Knauf, Lactalis, Henkel, Sulpak, and others.

Hosted at the OLX office in Almaty, the Smart Solutions Club meeting began with a warm welcome, light breakfast, and a tour of the company’s workspace.

The main session addressed one of the most relevant business challenges today — how to effectively motivate frontline employees. Participants explored the real drivers behind blue-collar engagement, discussed key tools and trends in motivation, and shared international experiences and real-life case studies.

Central to the discussion were the findings from recent research, which served as a foundation for open conversation and helped participants develop practical strategies.

The outcome of the session included actionable insights that companies can use to design more effective motivation approaches tailored to the realities of production and operational environments.

Thanks to an open and productive dialogue, support from the professional community, and a shared focus on discovering new tools for increasing workforce efficiency, participants gained a fresh perspective on team dynamics, internal communications, and employer branding.

This event became a source of inspiration for implementing relevant solutions within their organizations.