Digital Transformation Manager

• Category: Marketing
• City: Almaty

The vacancy is closed

Responsibilities:

• Drive & ensure successful local setup, execution and reporting of digital campaigns in channels like SEA / Video / Display / Social Media / Native / E-Commerce.
• Identifying patient insights, behaviours and content that will drive engagement, acquisition and ultimately brand loyalty.
• Responsibility for all Websites in regards of SEO, Content and Structure.
• Steer and challenge external agencies to ensure adequate execution of campaigns and activities.
• Sharing digital knowledge and tools within company.
• Establish a basic digital understanding so that brand managers can interpret and evaluate digital campaigns.
• Be the first contact point for the global digital transformation Team in digital topics.
• Regular analysis of digital success models, both within and outside the pharmaceutical market, and evaluation of their transferability to our business model.

Requirements:

• Bachelor’s degree in marketing, advertising or related program or equivalent work experience.
• 5+ years’ experience managing campaigns / working in the digital marketing.
• Proven experience with developing new campaigns, executing and auditing established campaigns and provide recommendations and solutions to improve performance.
• Experience managing external agency partners.
• Identifying improvements, online trends and advancements in the digital space that can be integrated back into the digital strategy.
• Have a genuine passion for digital and a natural curiosity about the development of the area.
• Good understanding of business KPI’s and solution orientation.
• Good knowledge of CMS systems like Drupal or others.
• Experience with Analytic Tools like Google Analytics and Yandex Metrica.
• Good knowledge of spoken and written English.

mailto:m.kadyrova@smarthr.kz